Quality. There are so many discussions including that word. It seems to me that even if a company increased their quality, there are still going to be folks who disagree with the factory and those folks who are new RVers who expect it to be built like a house. I read on another forum a couple of days ago where a couple of folks were calling their Heartlands junk because the tank sensors didn't read correctly. Our current neighbor was chatting with me last night. He traded his 2016 LM in on a used Mobile Suites because he said it was junk, falling apart. His list of issues didn't rate junk to me.
IMO the worst thing Heartland did was strike the deal with Camping World to make the exclusives they sell. The worst dealerships in the country coupled with lightweight rvs coupled with new owners spells disaster for the reputation. That screams we care more about money to me. Last week a couple from the midwest on their way to CA pulled in with a North Peak. He pulled out his tools so naturally I went over to offer help. His basement was full of trim pieces, they had water leaks and the AC just wouldn't work at all. Of course camping world was not helpful. He hated Heartland, camping world, and his rig. Profit over customer satisfaction and quality. Does not seem to be working out.