Good Sam Club 40th Anniversary Member Yearbook...hm...
I enjoy being a member of the Good Sam Club (for the CG discount mainly) but they spend a lot of money snail mailing me with their product marketing.
The above titled product is certainly a real product (40th Anniversary Member year book) but the email (image below) I received from the GSC, in my case, ended up being a marketing tool veiled as request for Year book information.
I called the number, gave them my ID number and answered a couple questions (verification of address, phone, email, pets, spouse, trailer brand, model, length etc.). It sure sounded like information that was good to "target" market products of Good Sam affiliation.
Then came the pitch to buy the year book (it's $100 by the way). I have not been associated with the GSC long enough to forge bonds with other members and go to their rallies etc. I think one day we may get to that point but $100 was a bit much for my interest. I was then offered a standard edition for $20 less.
Then I was offered to be connected to a GS VIP Insurance rep to get a quote. That's when I decided we were done with the call.
I present this as informational only, in the even that others get the same email. I do truly believe that 50% of the effort is to confirm/gather personal information for the year book. But I also believe that other 50% of the effort is to use that same updated information to target market you and if they can, sell you more products on the same phone call (VIP as my own example).
I do enjoy my Good Sams Club membership and camping discounts. Their marketing drives me nuts though. So much money spent on direct mail.
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