I had to buy my truck in Kentucky. When I was there I saw some of the Big Horn trucks on the lot. I asked about them because I'd never seen them before. The salesman said, "Dodge didn't promote that package in the east." He said it was a package comparable to Ford's King Ranch (I was trading a 05 F350)....
I don't know why they would put that badge on all trucks (even ones without the Big Horn package)?
Just trying to relay what I was told, true or false (and probably false).
One thing I can say, that I know is true, I love my 06 Ram 3500 dually.